This April 17th, we celebrate 10 years of the global initiative Malbec World Day #MalbecArgentino and we want to celebrate the success of the iconic grape of Argentine Wineries.
In this 2020 campaign Mallbec Argentino, Me Gusta! we have created different experiences for you to enjoy, connect and discover the Argentinean flagship grape that have conquered the most demanding palates (copita de vino)
See our programing for this Friday 17th:
“Argentina Travel Talks” @visitargentina will host a series of live stories around the #Malbec with the famous sommelier @PazLevinson, the renowned wine maker @SZuccardi and the musician @JoeFernandezJoe at 16, 17.45 and 21 hs Argentina, respectively.
“WineChat” on twitter @ 4pm. Just use the hashtag #MalbecWorldDay #MalbecArgentino to follow Li Valentine in @TheWiningHour in a one-hour virtual tasting with prominent influencers. @chastingthevine @CaraMiaSG @winegal57 @KellyMitchell @JamesTheWineGuy @SLBriscoe @jillbarth @WineHarlots
Feel like reading stories? At MalbecWoldDay you will find three different stories about the how the Malbec reflects Argentina diversity, why the Malbec is loved by consumer around the world and why it is the best company.
Want to create your own tasting? Michael Schachner from Wine Enthusiast created a short guide of #MalbecArgentino midtier (here). If you feel like investing in a Malbec with aspirations to rub elbows with the global winemaking elite, check out at the shortlist created by Alejandro Iglesias (here).